"LANCEA" - APP DESIGN CONCEPT

This app concept is for Freelancers and their clientele. LANCEA, creates a platform where clients are involved at every stage in the creation of their commission; giving them room to submit clear feedback, deadlines, and compensation details.

In our team of three, we all collaborated on every aspect of the app. My primary responsibilities were in the logo design (pgs. 1, 6, 8), writing the user-flows for both client and freelancer (pg. 7), as well as designing the full journey map (pg. 9).

The final logo still pays homage to the idea of a clock (only cropped), and subtly features the letter "L", using the still visible red hands.

Because the app revolves around the creation and completion of commissions, I decided organize the journey map around the Five Steps of the Creative Process (Empathize, Define, Ideate, Prototype, and Test). The map also contains optional steps of inviting other collaborators to the project, and accounts for the repetition of the Ideate process until the client is satisfied with the freelancers concepts.